Your store’s interior design can be the difference between customers walking in and customers walking past. This is why businesses allocate a chunk of their budget to retail interior design. With the expertise of a St. Louis retail interior designer, you can create a store that enhances customer experience and profit.
Clear Out the Layout
A common mistake store owners make is to fill their stores with as many products as possible. This leads to a cluttered layout that is unattractive to customers. Clear layouts, on the other hand, have shown to be more effective at luring potential buyers.
If your store looks full even without customers in it, then your layout may be cluttered. While reducing the amount of products on display may help, you need to make more changes than that. A retail interior designer can assist in rearranging shelves and other décor to clear out your layout.
Create a Welcoming Environment
To a store owner, it makes sense to choose retail design styles that draw attention. This is why many new stores choose bright colors and loud music in an attempt to pull customers in. Any retail designer will tell you that this is a mistake.
Strong colors and loud music actually have the opposite effect. Customers find it hard to focus on products because their senses are being pulled in different directions. In reality, customers are attracted to stores with milder themes color themes. Choosing a palette with pastel shades will draw customers in and keep them there.
To create a welcoming, comfortable retail environment, opt for:
- Pastel shades
- Lighting that is not too bright
- Softer, calming music
- Light touches of bold color
The less distracting your retail interior design is, the more comfortable your customers will be. Add a clear layout and you will have a formula that attracts people to your store.
Balance Your Lighting
Customers are generally attracted to stores with more lighting. However, the lighting should not be so bright that it becomes distracting. The best strategy is to blend artificial lighting with natural light.
Balancing your light can be quite challenging, especially if your store is in an enclosed location. It might also be a problem if you stay open until late. Call in an expert to help set up lighting that is suited to your store’s location and design.
Set Up Window Displays
The front of your store can serve as an effective advertising platform. With the right design and clever lighting, window displays can turn uninterested shoppers into curious customers. On the other hand, if windows are poorly designed, they can drain your profits.
Meet with a professional to discuss retail design ideas that will optimize window displays. A designer can make sure your windows are in proportion to your store’s size and well-lit to draw the right kind of attention.
Changing your store’s design can lure in more customers and add to your bottom line. Locate a retail interior designer in St. Louis for professional tips and advice.